About

I’m an independent marketing strategy consultant, working with clients on marketing and growth strategies, brand positioning and architecture, and digital strategy. Although, to be honest, there’s no such thing as “digital strategy”. Anyone creating marketing strategy these days should use digital as a primary filter. Ideally, you should work on a marketing strategy for a digital world.

I served as EVP, Director of Strategy for MRM Worldwide in New York in 2010. Before then, as Group VP Strategy for McCann Erickson in Tel Aviv for several years. Before then, a management consultant. MBA from Berkeley. Way before then, I was a cellist. I know, I look younger than I am.