TechCrunch gets the interface

In a column, for TechCrunch, Tom Goodwin claims “The battle is for the customer interface“. It’s always cool to see people agreeing with you – it’s been 18 months or so since I wrote “It’s all about controlling the interface“, and 3 years (has it been that long?) since I wrote “7 rules for interface control“.

It’s odd that Goodwin starts with Uber and doesn’t mention their most recent purchase (a mapping startup) – a classic interface play. Nor does he mentions this.

The battle rages on…


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